Marketing Assets

Core Messaging and Boilerplate Copy

Use this when describing Etlworks in emails, decks, proposals, or on your website.

• One-liner:

  Etlworks is a flexible data integration platform built to handle complex use cases across APIs, databases, files, and streams.

• Short pitch paragraph:

  Etlworks is an data integration platform that supports real-time, batch, event-driven, and hybrid workflows. It connects APIs, databases, file systems, and applications — in the cloud or on-premise — with low overhead and high flexibility.

• Use Cases and Positioning:

  Etlworks is ideal for customers with messy formats, custom APIs, legacy systems, hybrid deployments, or streaming needs.

  See what you can build with Etlworks →

Let us know if you need tailored messaging for a specific customer, industry, or use case.

Logos, Colors, and Brand Assets

Our brand kit has everything you need to represent Etlworks accurately — logos, icons, favicons, social images, colors, and usage rules. Browse it online or download everything in one pack:

• Brand kit page: etlworks.com/brand.html
• Full brand pack (.zip): etlworks-brand-pack.zip — logos (light, dark, mono-white), the icon/mark, a full favicon & app-icon set, social share cards, and status-page assets, each as SVG and PNG, with a README.

Logos. SVGs are the source of truth — scale them to any size without quality loss. Use the light version on light backgrounds and the dark version on dark ones. The pack also includes a single-color white version and wordmark-only variants, including tight crops for width-limited slots such as status pages and avatars.

• Logo — light backgrounds (SVG)
• Logo — dark backgrounds (SVG)
• Wordmark (SVG)
• Icon / mark (SVG)

Colors. The wordmark is “etl” in Navy and “works” in Teal, set in Inter (weight 500).

Usage rules.

• Do: use the light logo on light backgrounds and the dark or mono-white logo on dark ones; keep clear space around the logo; prefer the SVG; use the tight-crop wordmark for width-limited slots.
• Don't: recolor the logo or swap the teal for another accent; stretch, squish, rotate, or add shadows and outlines; place the light logo on a dark background (the navy “etl” disappears); or rebuild the wordmark in a different font.

Co-Branding Guidelines

You’re encouraged to co-brand proposals, slides, and marketing pages — just follow these simple rules:

• Keep the Etlworks logo visible (unless it’s a white-label deployment)
• Don’t claim Etlworks as your product unless explicitly agreed
• Use screenshots accurately (no mockups or misleading edits)
• Use the official logos and colors from the brand kit above — don’t recolor, rebuild, or distort them

Need something that’s not here?

We’re happy to provide:

• Custom slides
• Customer quotes
• Industry-specific messaging
• Joint press releases or collateral

Just email sales@etlworks.com or reach out to your partner manager.