Bing Ads Connector

• Starter
• Business
• Enterprise
• On-Premise
• Add-on

Overview

Etlworks Bing Ads connector allows the fastest and easiest way to connect to Bing Ads API. The connector works just like any other database connector.

Etlworks partnered with CData to provide access to Bing Ads using industry-standard JDBC protocol. Read about CData Bing Ads JDBC connector.

When to use Bing Ads connector

Use this connector to create Flows that extract data from Bing Ads API.

Prerequisites

Enable the Bing Ads connector for your Etlworks account. Contact support@etlworks.com to enable the connector.

Create a Connection

You can create a Connection in just two steps, and they are the following:

Step 1. In the Connections window, click +, and type in bing ads.

Step 2. Enter the Connection parameters:

Read how to connect to Bing Ads API.

• Account ID: the Bing Ads account ID.
• Customer ID: the Bing Ads account ID.
• Developer Token: the developer token.
• Permissions: select the permissions that will be used to access Bing Ads API. 
• OAuth Token: Sign in with Microsoft.

Use Other Parameters to specify the Connection string options. Read about available Connection string options.

Work with Bing Ads

Bing Ads Data Models

The connector models entities in the Bing Ads API as database views and stored procedures. These are defined in schema files, which are simple, text-based configuration files.

The following sections provide information on executing SQL to the available API objects. The driver offloads as much of the SELECT statement processing as possible to Bing Ads and then processes the rest of the query in memory; API limitations and requirements are documented in this section.

See SupportEnhancedSQL for more information on how the driver circumvents API limitations with in-memory client-side processing.

Read about the data model.

SQL Compliance

The connector supports several operations on data, including querying, deleting, modifying, and inserting.

Read about SQL Compliance.

Extract data from Bing Ads

Extracting data from Bing Ads is similar to extracting data from the relational database.

Here are the steps on how you can extract data from Bing Ads:

Step 1. Create Bing Ads Connection which will be used as a source (FROM).

Step 2. Create a destination Connection, for example, a Connection to the relational database, and if needed, a Format (Format is not needed if the destination is a database or well-known API).

Step 3. Create a Flow where the source is a database and the destination is a Connection created in step 2, for example, a relational database.

Step 4. Add a new source-to-destination transformation.

Step 5. Select the Bing Ads Connection created in step 1 as a source Connection and select the data object you are extracting data from.

Step 6. Select TO Connection, Format (if needed), and object (for example, database table) to load data into.

Step 7. Click MAPPING and optionally enter Source query (you don't need a query if you are extracting data from the Bing Ads data object unconditionally).

Step 8. Optionally define the per-field Mapping.

Step 9. Add more transformations if needed.

Browse data in Bing Ads

You must have Bing Ads Connection to browse objects and run SQL queries.

Use the Etlworks Explorer to browse data and metadata in Bing Ads as well as execute DML and SELECT queries against the Bing Ads Connection.