Etlworks Builds Zero-Maintenance Enterprise Data Integration Solutions for Marketo.
Introduction
Marketo, a global leader in marketing automation, partnered with Etlworks to deliver custom data integration solutions for high-profile clients, including Bank of New Zealand, Sage, CPA, and more. Using Etlworks, Marketo extracted leads, opportunities, and custom objects from their API connector to build robust, zero-maintenance solutions that “just work.” Etlworks provided exceptional support, enabling Marketo to deliver enterprise-scale solutions quickly and efficiently.
The Challenge
Marketo’s key challenges included:
Custom Client Requirements: Developing tailored solutions to meet the specific needs of high-profile clients.
Zero Maintenance: Delivering data integration pipelines that required no ongoing support or maintenance.
Complex Data Sources: Extracting data from Marketo APIs, including leads, opportunities, and custom objects.
Time Zone Coordination: Collaborating across time zones while maintaining efficiency and responsiveness.
Existing tools struggled to meet the zero-maintenance and high-reliability requirements demanded by Marketo’s enterprise clients.
Why Etlworks
Marketo selected Etlworks for its ability to deliver high-performance, reliable solutions with exceptional support:
Custom Integration Scenarios: Tailored solutions developed to address specific client needs.
API Expertise: Seamlessly connected to Marketo APIs for extracting leads, opportunities, and custom objects.
Zero-Maintenance Workflows: Designed solutions that operated reliably without ongoing support.
Collaborative Approach: Worked closely with Marketo’s team to ensure smooth implementations, even across time zones.
Scalability: Delivered enterprise-scale solutions capable of handling large volumes of data.
The Solution
Etlworks implemented a series of custom integration solutions tailored to Marketo’s client needs:
API-Based Data Integration: Extracted leads, opportunities, and custom objects from Marketo using its API connector.
Zero-Maintenance Pipelines: Developed robust workflows that required no ongoing support, ensuring reliable long-term operation.
Custom Scenarios: Delivered bespoke integrations for high-profile clients like Bank of New Zealand, Sage, and CPA.
Collaborative Development: Partnered with Marketo’s technical team to design and implement scalable solutions quickly.
Results
Enterprise-Scale Solutions: Delivered high-performance integrations for large-scale clients.
Zero-Maintenance Operations: Achieved long-term reliability without requiring ongoing support or intervention.
Fast Implementation: Enabled rapid deployment of custom solutions, meeting tight client timelines.
Exceptional Support: Provided responsive and proactive assistance, ensuring smooth collaboration across time zones.
Customer Quote
Martin Sheridan, Lead Technical Consultant, Marketo Australia:
“Etlworks provided us with the foundation to quickly deliver an enterprise-scale solution to a high-profile customer. We worked with the Etlworks team, who developed several custom integration scenarios to suit our client’s needs.
Even with the challenge of working across time zones, we found Etlworks to be highly accommodating and always ready to support us. I personally consider them to be part of our wider team and will continue to work with them on future projects.”
Key Takeaways
Custom Integration Scenarios: Addressed unique client requirements with tailored solutions.
Zero-Maintenance Pipelines: Delivered workflows that operated reliably without support or maintenance.
API Expertise: Enabled seamless extraction of leads, opportunities, and custom objects from Marketo APIs.
Scalable Solutions: Supported enterprise-scale integrations for high-profile clients.
Collaborative Support: Provided proactive, efficient assistance across time zones.
Ready to tackle your most complex data challenges? Discover how Etlworks can transform your data integration workflows. Start your free trial today or request a demo.
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